The Sales Funnel For Effective Online Marketing
For a long time, the sales funnel has been an integral to traditional marketing and business. Recently however, it appears that funnels are getting discussed everywhere online.
The truth is that people want to learn more about this marketing strategy and the best way to implement it in their marketing efforts on the internet. Continue reading to learn more about the sales funnel to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel does not actually refer to a funnel. This marketing concept uses the word "funnel" to refer to a sales process, from beginning to end. The funnel provides a clear comparison because it allows potential customers to "Unqualified potential customers" on the top, and narrower chances for conversions to sales at the bottom.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The "unqualified prospects" Also known as those who aren't competent, will be in the middle of the funnel. They might require your product or service but haven't been contacted prior to. After a few sales and offers you'll have customers who have bought your product or service.
The effectiveness of a lead generation funnel comes from the fact that it permits you to monitor the potential buyers' behavior during different stages of the extended sales process. By using the sales funnel to determine the amount of qualified prospects at every step, you will be able to determine the number of potential customers who will become actual customers.
You can make use of a sales funnel to determine the areas and ways in which your sales process is succeeding or failing, and if you are not getting enough customers. This information allows you to choose exactly the areas you need to concentrate your efforts and to maintain sales at the required level, and, in turn, achieve your marketing objectives. It is used to gauge and manage the customers sales process.
The Sales Funnel Top - Front - End
The uppermost part of your sales funnel will be the most active part of your sales funnel and will require the most constant testing. There is no limit to your creativity or resources when it comes to front-end strategies.
The primary objective is to attract new customers and convert them to buyers.
A potential customer will be "qualified" when they sign up to your product or service. This is the moment when the prospective customer or "Unqualified Lead" is qualified. This is because they have taken an action that indicates that they may be interested in purchasing your products or services.
For your front-end to be effective you must be able to drive targeted traffic to your site blog, website or squeeze page. The most efficient methods and resources for doing this include articles marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting, content marketing and more.
There are many methods to "qualify" an "unqualified prospect. One of the best ways to qualify prospects is to create an online squeeze page. It allows you to provide something valuable to your product which people can get for free or at a significantly reduced price in exchange for their email address and name. The items offered range from newsletters, video, ebooks, e-mail courses, related reports and more.
The front end of your sales funnel is the point where potential customers are attracted to you. The back-end is what we should be focusing on.
The Bottom of The Funnel: The Back-End
The back-end (or bottom) of the sales channel is where the majority of sales and profits take place. This is where you will find your most expensive products. These products would all be suitable for the same audience, however they are delivered in different formats, like video, audio and live interactions.
The primary difference between the front-end and the back-end is the kind of client, as well as the cost of the product or services being offered.
Even though it is the case that a small percentage of people will be able to enter your front-end however, just 1-2% of them will actually be able to make it into your back-end. Since a small portion of people invest more, that's fine.
It is clear that although front-end products or services are priced below $100, back end products and services are typically priced between the 100s and 1000s. The back or bottom of your sales funnel is the primary source of income for an Internet company. It's also the most predictable area of the sales process.
As I mentioned, the sales funnel may be as simple or as complex as your imagination or resources permit.
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