Lead Generation Advice From The Experts In The Field
Apr 7
Running a business requires that you pay real attention to lead generation. When you lack good leads, hitting your sales goals will be difficult. Unfortunately, finding the best methods of generating leads may not be easy. Here are some techniques that have worked for others.
Perfect the art of a good call to action, in order to generate more leads for your business. A good call to action is highly specific, very relevant to the particular readers and always links to a landing page where the offer can be found for purchase or download. Make your CTA count for more valuable leads.
Be careful about buying email lists to use for lead generation. A lot of companies swear their lists are fresh, but quite often 30% or more of the names you are purchasing will be out of date. Prior to purchasing, negotiate with the list selling company in regard to this. You should get a partial refund if a percentage this high is noticed.
Make an offer to potential leads that is hard to refuse. This can be a discount, a give-away, or some source of information that they've been dying to have. It needs to be relevant to them, or else you'll never get them to respond. Try a few different things to see what works the best.
Always seek validation of lead information. Verifying real-time information for a lead is important. If you take the time to make sure that you have a good phone number, zip code and/or email, you can ensure that the lead you have is strong. Not doing so can waste a lot of your time.
Consider local garage sales if your business is focused locally. For example, if you run a garage you could host a table at a neighborhood sale selling tools or first aid kits. You can let people know about how honest and reliable you are face to face, increasing your reputation and generating leads.
Make sure you have unique leads. You never want to get leads that are duplicated or have been used before. It is quite easy to have leads show up multiple times in your generation process. Target original leads so you don't spam them.
Door knocking is always an option, so don't rule it out. This can even be true if your business is B2B. Visit businesses and ask them about who they're currently using for whatever it is you're selling, then let them know why you're the better option. Leave some materials behind and move on to the next location.
Use the phone to call people that may be interested in what you have to offer. You'll be surprised with how many people out there want to work with you after you pitch to them. No matter the product or service, someone always needs it. This means getting on the phone and finding them.
Many people forget about LinkedIn when it comes to networking and lead generation. They focus more on other social media sites. But, if you knew that conversion rates were much better within LinkedIn networks that have been formulated, you wouldn't be waiting to use this service. Utilize LinkedIn to help you get new leads!
Look for online lead organizations to see what they can do for you. If you are a localized business, you may find great help from these groups. You can swap contact information with a business in another state and then share leads when they're not in your area.
Track how customers find you. Google Analytics can show you where the traffic was generated from. Did it come from one of the social media sites? Is there a forum that mentioned you that drove traffic? No mater the direction, this will offer you a great direction for targeting leads.
Make sure visitors know where to go as soon as they get onto your page. Begin this process by taking an objective look at every web and landing page you have. You have to be sure that each step is clear. Otherwise, you must make adjustments.
Develop strong call-to-actions in your marketing. It doesn't matter if its traditional advertising, email marketing or social media advertising - you need a strong call-to-action to generate leads. If you simply advertise your name with no desired action, all you are doing is brand building. You aren't at all developing the opportunity for generating leads.
If you plan to use pay-per-click ads to promote your website or social media, create ads which actually bring in targeted leads. Make sure it is clear what you're selling and that the call to action is solid. Don't make them blink or include fluorescent colors unless you want to drive away potential leads.
Since you've read the article, you know more about how to generate leads. By applying these techniques in your own business, you can start to find leads almost anywhere. Apply these tips and watch as your bottom line increases.